America’s SBDC Florida, hosted by USF Muma College of Business, is hosting a series of events in Arcadia, FL, between the months of July and September.
The workshops were created in collaboration with DeSoto Economic Development, Arcadia Main Street, and the DeSoto County Chamber of Commerce.
Each event will be held at the Turner Agri-Civic Center Exhibit Hall, 2260 NE Roan St., Arcadia, FL 34266.
Holiday Success Strategies for Brick-and-Mortar Businesses
July 24, 2025 | 11:30-12:30PM
Join us for this strategy-packed, in-person session designed specifically for brick-and-mortar small business owners preparing for the busiest shopping season of the year.
Unwrap the Secrets to Holiday Retail Success!
Learn expert planning techniques from someone who’s been there.
Join us for this strategy-packed, in-person session designed specifically for brick-and-mortar small business owners preparing for the busiest shopping season of the year.
Led by seasoned retail expert and former Hallmark store owner Greg Manning, this session will help you get ahead of the holiday hustle with actionable insights on:
- Holiday Merchandise Planning
- Space Planning for Seasonal Displays
- Sales Planning for Peak Periods
- Open to Spend/Buy Planning for the Holidays
- Planning Promotional Holiday Events
- Optimizing Store Layout for Holiday Traffic
- Effective Markdown Strategies
- Marketing Strategy for the 4th Quarter
Whether you’re looking to increase foot traffic, drive sales, or better organize your store for the season, this workshop will give you the tools to make this your most profitable holiday yet.
Speaker: Greg Manning, ABCP, Senior Business Consultant, Florida SBDC at USF
The other events include …
Marketing Bootcamp: Lunch & Learn
August 20 & 21, 2025 | 11:30-1:30PM
Designed specifically for small businessowners eager to strengthen their marketing approach using the latest strategies, tools, and technologies, this interactive experience will cover essential marketing topics and include hands-on feedback from expert consultants. Lunch provided by DeSoto Economic Development.
Show Me the Money: Financing Your Business
September 23, 2025 | 11:30-12:30PM
This informative seminar is designed to help small business owners and entrepreneurs understand the various financing options available—and how to avoid common pitfalls and scams.
TO REGISTER OR VISIT: SBDCTampaBay.com/Training-Calendar.
